Reactivation Campaign
In the current market scenario, it is as important to keep the existing clients as it is to get new ones. Business reactivation campaigns are not only efficient, but they are also quite beneficial if various stakeholders are to a point of discontinuing patronage. As every business is doing its best in terms of reaching new clients, it is prudent to take the effort of reaching back lost clients too, as this will impact a lot on company profitability. At Techenex, our concern is about how targeted deep-dive reactivation campaigns can cut through the inertia of an inactive customer base and improve user retention.
What is a Reactivation Campaign?
To simply put it, a user reactivation campaign is marketing with a focus on getting consumers who have been inactive and are not engaging with a certain Brand back to become active once again. These types of campaigns seek to remind these ex-consumers of the value proposition accruable to them from previous engagements and win them back. Business aims to maximize long-term customer relationships ‘potential and develops what they call ‘customer reactivation strategies. Such customers may have made an initial purchase or signed up for an email newsletter or engaged with the brand in other ways.
For all that, companies sometimes put in lots of resources for new customer acquisition, but mostly it is more economical to allow already obtained ones back into action.
Benefits of a Customer Reactivation Campaign
There are many customer reactivation campaign benefits that would be useful to the business and will help the business grow over time. Below are the reasons as to why you should consider implementation of the customer reactivation campaign:
The Importance of Email Reactivation Campaigns
One of the most powerful weapons that you can use to reactivate your customer is through an email reactivation campaign. More than that, this strategy employs email to inform customers that have been inactive which means that do not in any way interact with your brand any more. Email works because it is direct, and when coupled with effective segmentation, it ensures that every message meets the needs of the target audience.
Additional reasons why the basic requirements for an email reactivation campaign have been met are as follows and include those set out below:
Messaging needs to be made personal
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Straightforward Call-To-Action (CTA)
The email must include a direct CTA, for example, “Do shopping” or “Reactivate your account”.
Timing
The timing of your reactivation emails is also key because if you send emails too early, you will not get the results you wish while sending them too late can also affect the campaign negatively
Designing a Reactivation Campaign
When it comes to the crafting of a reactivation campaign, all it requires is a certain level of strategy, creativity, as well as individualization. At Techenex, we strive to provide campaigns which use both data and focus on the customer. Here are some of the key steps that we take to ensure that our reactivation campaigns work:
Customer segmentation
Not all dormant customers are bad. We look into the activities that customers carry out, that is the time of the last interaction, past purchases, engagement levels, to group them. This step helps us send the right messages to the right group considering their backgrounds.
Content
At this point, we shift from just targeting and segmentation but instead envisioning how to move consumers with relevance. For example, giving a discount on a certain product that a customer has previously purchased or cross selling based on purchase history, the aim is to make sure all communication is pertinent in one way or another
Multi-Channel Approach
Email may be a reliable medium that can successfully reactivate a customer, but, for example, a proper reactivation campaign may also include SMS, social networks, direct mail etc. In this way, by utilizing other means of communication other than email, the chances to make customers reengage seems to increase.
Testing and Optimization
We test and optimize messaging’s, timing and offers for your reactivation campaign especially for each hovering customer in your database selecting the segment for possible feedback. This also makes sure that we will always be working on bettering the performance of the campaign and utilize the resources you have put on it well.
Follow-Up and Engagement
A reactivation campaign marketing does not conclude with sending only an email. After the initial contact, the client participates in the creation of a series of follow-up content to reactivate the customer funnel and prepare them for possible purchases. Such an incremental method contributes to the restoration of a former connection but also commits the clients to remain loyal long-term.
Ready to start with Techenex
At Techenex, we develop and implement effective management of reactivation campaigns for any business, no matter the size. Through our email reactivation campaign strategies, we enable businesses to reach back to their customers, thereby pushing for more prolonged engagement in the future.
It is high time you reach out to Techenex on how we can design a customer reactivation campaign specifically for your business and further increase your ability for growth.
